Samsung meets Andre Kim
Published by square. January 29th, 2007
If you have a house, you’ve got to have a washing machine. But you don’t want some clunky conventional model: You want a washer that’s easy-to-use, beautiful to look at, bio-friendly, and more digital than you could ever believe. Well, say hello to the first washing machine from Hauzen, Samsung’s new line of premium home appliances. It’s all that—and much more. Large enough to handle family-size loads but smaller and sleeker on the outside than any other washer in its class, the new Hauzen washer uses a unique Water Turbine system that raises water temperatures to 203 degrees Fahrenheit, killing bacteria while gently scrubbing your clothes ultraclean. But if you think all that power means a loud, rumbling, energy-sucking appliance, think again. It’s equipped with Samsung’s patented damper—the same one used to suppress noise and vibration in high-performance cars—so you won’t even know it’s on. (And the conservation setting reduces electricity use up to 35 percent.) Samsung even raised the height of the washer drum so you bend over less when loading the machine. Best of all, the Hauzen model looks like no other washer in the world. Its sleek, futuristic exterior makes the typically square competition look, well, all washed up. Clearly, resistance is futile.










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