Advertising: New Techniques for Visual Seduction
If advertising is to grab people’s attention, it must offer something really extraordinary. This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.

Price: £24.50 Buy it

Minimum Space Maximum Living, M2
Part of the “Small Spaces” series, this book shows not only residential projects, but also retail and commercial spaces as well. It also features floor plans, drawings and photographs of challenges posed by restricted spaces.

Price: £19.25 Buy it

Pattern and Palette Sourcebook: 2
This hardworking reference book is the second volume in Rockport’s “Pattern and Palette” series. Like the first, it is an invaluable tool for art directors, designers and students working in the fashion, product and graphic design fields, as well as anyone in the business of visual communication. With close to 1000 new patterns, “Pattern and Palette Sourcebook 2″ is a desktop library of colours and patterns that address the professional’s needs in working with harmonies and contrasts. Divided into six unique style sections, the book provides readers with fifteen appropriate colours for each section, which are then incorporated into twenty-five different patterns shown in six or eight colour variations each. This enables readers to see the dramatic effect colours have in design and helps them understand how to use colour effectively. The book also demonstrates ways of creating designs that are distinctly unique from one another and yet hold together in a group. Also included is an interactive CD-ROM that contains the patterns featured, where users can choose patterns, experiment with colours and print out a sample of the patterns for reference.

Price: £13.99 Buy it

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